Ways Technology Drives the Automotive Industry

Carter Logan, Director, Tools & Automation, Ford Motor Company

Ways Technology Drives the Automotive IndustryCarter Logan, Director, Tools & Automation, Ford Motor Company

As cell phones are now capable of doing more than making calls, automotive can do much more than drive and park. The automotive industry has worked hand in hand with significant technologies to deliver the most advanced, safest, and comfortable vehicles. They are becoming large smart devices with emergency braking capabilities, navigating for autonomous driving, increased fuel efficiency and cars as a service. In the coming years, the industry is expected to progress further with the more connected and digitized environment. 

As predictive capabilities are finding more prevalence in cars, personalizing the driving experience Artificial intelligence and machine learning have a significant role in the future of the automotive industry.

 

More and more automakers are utilizing algorithms that use data to automate the process of setting up a vehicle, including its application preferences and infotainment system. Cars are becoming smart IoT devices that can connect to smartphones and take voice commands, or changing the user interface.

Automotive manufacturers are testing self-driving functionalities, and several vehicles already have semi-autonomous capabilities, for instance, driver-assisted technologies including automatic-braking sensors, motorway lane sensors, mapping technology, cameras in the back and front of a car, self-parking capabilities and many more.

Along with the above technological outbreaks manufacturers are also expecting additive manufacturing to impact the automotive industry. 3D printing will help with mass production, early prototyping and design, influence tooling, and support vehicle service and maintenance. Consumer interest in customization can be served with 3D printing to create a personalized look and feel for a given consumer. Soon buyers may be able to customize the cars according to their individual preferences completely.  

 Some of the most exceptional talents in the technology field have armed with automotive companies to improve the way vehicles operate these days. These emerging technologies will create a whole new experience for automakers too. 

To stay ahead of competition automakers have to re-strategize their objectives and investments in this changing environment. The manufacturers that will prioritize innovation will succeed.

Some of the most exceptional talents in the technology field have armed with automotive companies to improve the way vehicles operate these days. These emerging technologies will create a whole new experience for automakers too. To stay ahead of competition automakers have to re-strategize their objectives and investments in this changing environment. The manufacturers that will prioritize innovation will succeed.

 

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